To solve a real life problem by creating a service so simple one doesn’t even have to know the difference between a browser and a search engine is a challenge. Instead of developing a cool tech solution that first caught up the eyes and hearts of the geek world, they went straight to the source to find the solution, real users with real problems.
Metrics and user driven development
Even if it doesn’t have to be that costly to experiment with new features, it’s still a waste of time if you can avoid it, that is.
Like Jeff Bezos tells you to obsess over your customers and Eric Ries advices you to not to create stuff nobody wants to use anyway, Bloglovin’ is focusing on the metrics to determine what features users really like, at the same time keeping up a dialogue with them.
Ps. Looking for great stickers? I recommend Stickit.se in Malmö, Sweden (Swedish site but give them a call, they’re very helpful)