… or how your brand can increase user engagement. This is a repost of my bub.blicio.us coverage of two Swedish startups Jaycut, online video editor, and Pixlr, online image editor, bringing cutting edge video and image editing easily accessible to everyone with a browser and an Internet connection. In the cloud. Easy access, easy sharing, easy collaboration. And yes, in Flash.
Flash vs. HTML5
Speaking of Flash. Since the launch of the iPad and the new iPhone OS 4.0 , the hell has practically broken lose, not only at the Abode headquarters, but in the app developer community as well. It’s coming down to the battle between the open and closed Internet, not just a fight between Adobe and Apple about the future of Flash (Adobe just dropping all further development for the iPhone platform). This of course rings a bell and brings us back to the battles in the 90’s, of which Robert Scoble reminds us about.
I’m a frequent user of the expression “App is crap” by Mark Suster. He pinpoints why absolute power corrupts, who is benefiting from the app economy, and why we Apple fangirls and fanboys have become to walk with heavy hearts. Thus, being an advocate of open web standards myself, I’m happy to see HTML5 evolving and gaining both speed, reach and recognition, whether it’s due to, or despite of these “Flash wars”. I’m certainly excited about the work Kaltura is doing with HTML5 in the video space. Flash, enjoying 95% of the market share, isn’t going away any time soon, but I do hope, and predict, to see much fewer future websites and services built entirely in Flash.
Find out more About Me and fellow Top 100 Women in Tech in Europe. Connect with me on Twitter, LinkedIn, Facebook, or just drop me a line! Subscribe to my Feed, Startup Advice, and Swedish Startups Twitter list. And remember, “You never learn anything when you speak, only when you listen” – Roelof Botha / Douglas Leone, Sequoia Capital