Flickr CC: Sean Percival

{ Pick My Brain! is fixed price service tailored to early stage startups, gender wage gap adjusted for female founders. }

This is a repost of my article on, where I dig into two online weight loss and fitness services, DailyBurn and Swedish ShapeUp Club. There are no longer any excuses to not get in shape, plus both the iPhone apps are for free! My heart beats a bit extra for these two startups, since I was part of the team which developed and launched Sweden’s largest online weight loss service back in 2003, and continued to work with it for four years. Thus, I also share my key success factors for an online weight loss and fitness services.

Read all about my key success factors when building an online weight loss and fitness services on

Great Bootstrapping Examples

“There’s no failing, only pursuing ones dreams.”

I met with Tove Westlund, CEO and Co-founder of ShapeUp Club, for a while ago when she shared her startup story with other female entrepreneurs. From having been bootstrapped, forced to change the name at launch under a lawsuit threat from a large international media company, to see the first payments drop in, is a journey she said she will never regret. I’m glad to see ShapeUp Club evolving and gaining traction.

4599054876_0083903876_oFlickr CC

Ever wondered about TechStars? DailyBurn is a TechStars 2008 graduate and another great bootstrapping story. Watch Jason’s interview on This Week In Startups with Andy Smith, CEO and Co-Founder of DailyBurn, and get the inside TechStars story and learn more about DailyBurn.

Paula is Digital Product Advisor and Top 100 Women in Tech in Europe, focusing on Product, Go-to-market, and Internationalization strategies. Rated as one of the very best startup mentors in Europe, she has to date mentored over 150 digital technology companies on product, marketing and growth. Pick My Brain! is her fixed price service tailored to early stage startups, gender wage gap adjusted for female founders. Contact Paula for digital strategy work or book her as keynote speaker about #Startups #WomenInTech #GenderEquality #Entrepreneurship. Read more about her work and connect @Twitter, @LinkedIn. “You never learn anything when you speak, only when you listen”Roelof Botha / Douglas Leone, Sequoia Capital

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