Flickr CC: Tramidepain

In case you’ve missed my earlier story on fashion discovery, just head over to read about hot startups like ModCloth, a San Francisco based indie fashion site featuring vintage-inspired clothing, who recently raised $19.8 Million in funding, Swedish startup Bloglovin’ with more than 1,5 Million monthly unique visitors taking over the fashion blogger world, and Fashiolista, a startup from Netherlands, increasing online fashion sales with its addictive “Love it” feature. Fashion discovery beyond the Facebook like button

And why not get inspired and get yourself a new fashion style for the weekend!

Recommended reading in Swedish: A fresh interview with Mattias Swenson, CMO of Bloglovin’ about the American fashion blog world by Mikael Zackrisson at Nya Affärer.

Read more about the Swedish and Nordic E-commerce Market Trends and Startups, including E-commerce Tips and Tricks. Get in touch if I can help you with your e-commerce strategy.


Paula is Digital Product Advisor and Top 100 Women in Tech in Europe, focusing on Mobile only (first) products, and Go-to-market and Internationalization strategies. She has to date mentored over 150 digital technology companies, and rated as one of the very best startup mentors in Europe. Contact Paula to help your company grow its digital business. Read more about her work, connect @Twitter, @LinkedIn. “You never learn anything when you speak, only when you listen” – Roelof Botha / Douglas Leone, Sequoia Capital

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