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Paula Marttila

{ being part of the change, not disrupted by it }

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Go-To-Market Strategies – How To Successfully Build An Audience And Launch Your Product

Continue reading “Go-To-Market Strategies – How To Successfully Build An Audience And Launch Your Product”

Headweb vs. Voddler: Two Different Approaches To Nordic Online Movie Scene


Flickr cc: nhussein

I can not but follow with great interest, and fascination, how the Swedish online movie scene is developing.

This week Headweb launched in Norway as announced back in December. Two days prior to Headweb’s launch Voddler announced to be heading to Norway as well, also raising another 2.6M EUR in funding from Nordic private equity firm Eqvitec.

Headweb is a Swedish DRM-free online movie service for rental and download based on peer-to-peer technology (my previous in depth coverage), while as Voddler is a free online movie streaming service relying on an ad based model (now also offering wider range of titles as rental).

What I find most intriguing, though, is how these two companies have such different approaches to win the market and the users over.

Headweb_vs_voddler

Few Comparisons

Headweb 
Founded 2006
Launch Nov -07 Download/ Aug -08
Stream
Employees 10
Funding Private/Angel
Nr of Movies > 2000
Features Facebook connect, Platform independent, Plex, Playstation 3 support
Distributors Warner Bros., Paramount, SF (Svensk Filmindustri)

Voddler 
Founded 2005
Launch Oct -09 (Closed beta) (Jun -09 selected customers of Bredbandsbolaget)
Employees 35
Funding VC/Private 15M EUR total (Deseven ≈5M EUR, Unknown ≈3,5M EUR, Eqvitec ≈2,6M EUR)
Nr of Movies 1200
Features Client, requires 13GB free disk space, Windows Vista / XP, MAC OS X 10.5 or higher
Distributors Disney, Paramount, Sony

Continue reading “Headweb vs. Voddler: Two Different Approaches To Nordic Online Movie Scene”

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