This is a repost of my bub.blicio.us article covering Social + Cash, the sixth edition of Swedish social media conference held by Annika Lidne, CEO of Disruptive Media.
How does the social capital that individuals and brands earn by engaging on the social web convert to ROI, return on investment?
Not only was the whole conference, accordingly, streamed live, the key takeaways were also summed up directly from stage, in ENGLISH, by Chris Heuer, Annika Lidne and myself, moderated by Joakim Nyström, host of the Sweet Sunday Web Crunch, Swedish weekly live podcast show with everything Internet.
I must also recommend to watch Sweet Sunday Web Crunch produced by Björn Falkevik, Mattias Östmar and Joakim Nyström (in SWE). It’s a great use case of how to produce social video podcasts with few means by using Bambuser. Thus, it’s no surprise that the show runs its second season now, and already received the Honorary Yaba Award for improving the Swedish Internet. I was happy to be an early on guest (S01E04). Naturally, I talked about Swedish startups.
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Selected Official Blogger LeWeb’10 Get Your Ticket Before Nov 15th! 
Paula Marttila 